CREATING YOUR PRIVATE INVESTIGATION MARKETING ENGINE

In order to be successful in your Private Investigation Marketing efforts, you have to have all the right parts set up in advance. This is all part of your "Private Investigation Marketing Engine", which if built correctly, is what will help you go from unprofitable to successful.
The first part of the marketing engine is lead sources. There are a number of different places for investigators to look for leads. Not only are switch engine marketing, PPC pay per click advertising, display ads, and YouTube ads effective lead sources, but social media such as LinkedIn, Twitter, and Facebook are also very important.

Another important lead source is strategic partners. This is especially helpful if you specialize in one thing and you have a partnership with another PI who specializes in something different. As you both get leads, you can trade off. Another great partnership to form is with attorneys.
Also, another lead source is the professional associations in your community such as networking clubs. There are all kinds of different associations that you can get involved in and speak at to get your name out there.

Then of course there are traditional lead sources, such as offline advertising like Yellow Pages or small community newspapers, radio, and even TV.

Another often overlooked, but very important lead source, is public relations. Simply, call up a local TV station and offer to be their expert investigator. Doing this can make you their go-to expert and could get you guest appearances on news shows. It's all about positioning yourself as an authority figure.

When you are creating this marketing engine you just can't use one lead source, you need to be using multiple at all times to make sure that your pipeline is always full.

The second part of the marketing engine is lead capture. Investigators should think of their website as the hub of their marketing system, and use it to help capture leads from different sources.
When potential prospects go to your website, you have to attract then capture leads by giving them an irresistible offer. In exchange for their name and email you give them free information via email.
Capturing people's names that are good prospects but not ready to buy yet is a very critical part of your marketing engine.

The third part of the marketing engine is lead nurture. Part of a sales process is you have to build trust. You start to build that trust by educating them about their particular needs through free material you send to them via email, through your website using informative videos, webinars, or testimonials. It's all about providing value to your prospect so that ultimately they'll decide to become a client.
The fourth part of the marketing engine is converting them into a sale. Once you've established and built trust, this is when you ask for the sale. Remember, when asking for the sale, it is important to have a sense of urgency. This comes in the form of a one-time offer, or offering a great deal on your services that will only be available for the next 24 hours. If there is never any urgency people will usually keep putting it off until next week or next month. Urgency is a very important part of the process.

The last and final part of the marketing engine is fulfillment. How you fulfill the service is very vital because a lot of the clients that investigators get are from referrals.

Not only do you want to give great service, personalized attention, and treat clients very professionally, you also want to do a bit more. Be generous in welcoming new clients to your family. Send them some fresh baked cookies or send them a hand written note or something that lets them know that you are happy that they are part of your business family.

Building long-term relationships with your customers is a very important part of your marketing efforts. When you do a great job for someone they will happily refer you, and if done right, fulfillment can be one of the best growth strategies you have.

Posted by Anonim

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